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Saturday, March 29 • 3:45pm - 4:30pm
Legal Checklist When Working with Brands

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Bloggers need to know the law, so we can minimize the risk getting sued, and maintain a good working relationship with the brands that sponsor our content. We'll cover best practices for bloggers, from copyright to disclosure and more. Don't miss this one.

Key takeaways:
  • You own copyright in your work, but register your posts if possible to best protect them.
  • FTC disclosure requirements apply regardless of whether you're on your own site or using Twitter, so include disclosures in every social media post involving sponsored content.
  • Lotteries are subject to complex rules and laws, so run contests of skill instead of "giveaways," and check the requirements for each social network. 

Speakers
avatar for Kerry O'Shea Gorgone

Kerry O'Shea Gorgone

Writer, Speaker, Lawyer, Educator, www.KerryGorgone.com
Kerry O’Shea Gorgone is a speaker, writer, attorney and educator. She develops marketing training programs at MarketingProfs, and hosts the Marketing Smarts podcast , named by Fast Company as one of the top 3 best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. She's also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Spin... Read More →


Saturday March 29, 2014 3:45pm - 4:30pm
Salon II Boardwalk Inn

Attendees (19)