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Saturday, March 29 • 4:45pm - 5:45pm
Closing Keynote: What Brands Want, What Bloggers Want and How Everyone Wins

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Sometimes it can seem like brands and bloggers are from different planets, and something gets lost in translation when they communicate (hello? Dear Mommy Blogger emails?). This will be a frank discussion about what marketers want (they do need ROI, and just saying you're a big deal on the internet doesn't mean you will or can deliver) and what bloggers want (respect and pay). We will talk about some of the ways to meet in the middle so marketers and bloggers both gain.

Key takeaways:
  • Understanding from both the blogger/influencer and the brand/marketer perspective
  • Ideas for how to approach the other side when the pitch isn't a good fit or they aren't "getting it."
  • How to evolve the brand-blogger relationship to the next level so it's a win-win for everyone 


Kelby Carr

CEO, Type-A Parent
Kelby Carr is the founder and CEO of Type-A Parent, the world's largest conference for moms and dads who blog and the first social network for parents who blog (established in 2007). She's been coding since 1982, social networking online since 1984, Web publishing since 1992, blogging since 2002 and tweeting since 2007. She is the author of Pinterest For Dummies and Pinterest Marketing For Dummies.

avatar for Valerie Deneen

Valerie Deneen

Founder / Creative Director, Inner Child Fun
Valerie Deneen is the founder & creative director for Inner Child Fun Media, LLC -- a group of online sites made up of a team of editors & writers from across the U.S. dedicated to the power of play. Valerie has worked with many brands including Highlights, Melissa & Doug, Stonyfield, and others.
avatar for Katey Dietz

Katey Dietz

Digital and Social Media Strategist, MSLGROUP
As a Digital and Social Media Strategist at MSLGroup, Katey champions content-centric consumer advocacy programs that pair brand needs with bloggers' unique creative viewpoints. She also assists small non-profits in developing sustainable social outreach strategies to highlight their initiatives.
avatar for Leanne Jakubowski

Leanne Jakubowski

Director, Social Media, Walt Disney World
Leanne leads the Social Media team for Disney Parks (Domestic). The team manages the highly successful Disney Parks Blog - creating numerous posts covering all aspects of Disney Parks and Resorts in a highly engaging, easy-to-read, fun format. She also oversees the "mom" strategy and outreach for Disney Parks which includes mom bloggers, niche and travel blogger relationships. She founded and continues to oversee the Disney Parks Moms Panel... Read More →

Saturday March 29, 2014 4:45pm - 5:45pm
Promenade West Ballroom Boardwalk Inn

Attendees (55)