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Saturday, March 29


Breakfast sponsored by Walt Disney World
Saturday March 29, 2014 8:00am - 9:00am
St. James Hall & Patio Boardwalk Inn


Balancing Personal and Professional Brands
How does the brand of "you" impact the brand of your business or company? This discussion will explore the idea behind personal brands, how they are different from professional brands and how they can work together with - and be used to leverage - a professional brand.

Key takeaways:
  • How to leverage your personal brand for your business' brand2
  • How to deal with any missteps - how to recover if one brand tarnishes the other
  • The best social media tools to help with brand building and how to use them effectively. 

avatar for Julie Cole

Julie Cole

Co-founder, VP, Mabel's Labels
Julie Cole has helped bring Mabel's Labels to a worldwide market, gain media recognition and win countless entrepreneur awards. Cole is a regular contributor to HLN's Raising America, an influential and syndicated blogger and a mother of six.

Saturday March 29, 2014 9:00am - 9:45am
Promenade West Ballroom Boardwalk Inn


KID CON ATTENDEES ONLY: What is Networking?
Welcome to Kid Con! Are you ready to make new friends from around the World? We'll jump right into our day with a few fun getting to know you activities while we work on conversation skills, real-life engagement, team work and character building. Bring your smiles.

Key takeaways:
  • Get to know each other
  • Feel more confident to spend the day together
  • Learn important networking and social skills that will benefit them throughout life. 

avatar for Julie  Meyers Pron

Julie Meyers Pron

Writer. Educator., JMP Media |. Julieverse.com
Eternal optimist, mom to 3 and elementary and middle school educator, Julie is an online parenting and education resource, sharing tips and skills to help parents in their everyday at Julieverse.com. Learning lessons include drama and games to help children develop character.

Saturday March 29, 2014 9:00am - 9:45am
Kid Con


The Gentle Art of Negotiating
Whether you're a freelance writer, designer, consultant, or writing bangin' sponsored posts on your blog when it comes down to getting paid you may find yourself freeze. Let's have an open, honest discussion about pricing your work and hot to talk to potential clients.

Key takeaways:
  • Leave with tips on negotiation from professionals who have been there.
  • Learn what typical rates are and what they are based on.
  • Get hands on negotiation practice and feedback.


Roo Ciambriello

If Roo Ciambriello could list all of her favorite things, they'd include Choco Tacos and every AMA Snoop Dogg has done on Reddit. Roo is a copywriter out of New Haven, and her stories on the backs of potato chip bags and candy wrappers can be found in Whole Foods, Kroger, and Target. You can follow her on Twitter, Instagram, and her blog, Semiproper.
avatar for Titania Jordan

Titania Jordan

PRIVET app Co-Founder + Atlanta Tech Edge Host, PRIVET app + Atlanta Tech Edge
Jordan is co-founder and CMO of PRIVET and host of NBC Atlanta affiliate’s Atlanta Tech Edge. Titania started her own full-service marketing firm after gaining experience as an account executive with Lincoln Financial Media and has helped multiple startups launch in Atlanta. Titania is extremely active in the Atlanta tech scene and on the public speaking circuit, and she feels a special calling to help women in tech succeed. As a native... Read More →

Kelly Whalen

CEO, Whalen Media, LLC
Kelly Whalen is the founder of Centsible Life, (thecentsiblelife.com)a blog where motherhood and money meet. Her goal is to help readers live well on less. Kelly is a mom to 4, and combines family life with her passions for writing, personal finance, & social media. You can often find her on twitter (twitter.com/centsiblelife) and Facebook (facebook.com/centsiblelife) talking money and motherhood.

Saturday March 29, 2014 10:00am - 10:45am
Promenade West Ballroom Boardwalk Inn


From Pitch to Paycheck
Stop waiting for PR companies and brands to come to you, and start creating smart, clever pitches that get you noticed, and get you paid opportunities. Learn to formulate a clear brand identity, write a concise query email, and present yourself as a unique and valuable voice.

Key takeaways:
  • Define your brand and use those keywords to identify brands that would mesh with yours. (not just "dream" brands, but a real blueprint of why/how brands would work with you). This would be concrete ideation.
  • How to use linkedin to network and find the right people with whom to connect. (and how to write that clear intro message) Everyone will craft a query email.
  • Create a pitch/follow through biz dev spreadsheet, with goals. Learn to stick to timeframes and follow through. 

avatar for Nancy Friedman

Nancy Friedman

Co-Founder, KidzVuz
Nancy Friedman, Co-founder of KidzVuz.com, was formerly a TV writer/producer at Nickelodeon, The Disney Channel, HBO, Lifetime and more. She’s ghost written books, written for Mashable and been syndicated in newspapers across the country. Read about her life in NYC at From Hip to Housewife.com.
avatar for Rebecca Levey

Rebecca Levey

Co-Founder, KidzVuz.com
Rebecca Levey is the Co-Founder of http://KidzVuz.com, the only video creation and sharing site for tweens. A social media and kids tech expert, she has been featured on Mashable, CBS, NBC, ABC News, and HuffPost Live. On her nationally recognized blog, Beccarama.com, she writes about parenting, tech, education, and all things NYC.

Saturday March 29, 2014 11:00am - 11:45am
Promenade West Ballroom Boardwalk Inn


KID CON ATTENDEES ONLY: Taking Awesome Pictures
Today most kids have access to a camera. If they don’t have a phone they have iPods, 3DS or cameras. We will talk about how to take pictures that are interesting and unique that we can’t wait to share with others and then spend some time practicing. Bring a camera or camera equipped device!

Key takeaways:
  • Attendees will learn to look at their pictures differently and notice what makes their pictures interesting.
  • Attendees will practice taking pictures.
  • By looking at each others pictures and talking about them attendees will get to apply the concepts in real time.
Requirements: Bring a digital camera or device that has camera capabilities.

avatar for Jenn Hethcoat

Jenn Hethcoat

Creator, SuperJenn
Writer, photographer, daydreamer, procrastinator and mom extraordinaire Jenn Hethcoat has been blogging for five years and clicking the shutter on her camera for the past three. Obsessed with nothing and everything at the same time when she writes she chooses to focus her lens on life as it happens in the world around her.

Saturday March 29, 2014 11:00am - 11:45am
Kid Con


Lunch Sponsored by Walt Disney World
Saturday March 29, 2014 12:00pm - 1:00pm
St. James Hall & Patio Boardwalk Inn


Brand to Blogger Meet and Greet
This is a chance for the sponsors and the attendees to mingle, exchange business cards and get to know one another. This is a great opportunity to connect and begin the first steps of what we hope is a long-term business relationship. Get your power networking on!

Saturday March 29, 2014 1:15pm - 2:30pm
Salon III Boardwalk Inn


Affiliate Marketing Business Models
Affiliate marketing is more than just a blog monetization technique. Explore different affiliate business models in this session. Learn how to integrate store on your blog and how to use affiliate marketing to sell your own products (ebooks, printables, crafts) or services (webinars, events).

Key takeaways:
  • How to add a store to your blog
  • What tools/tracking software to use to sell your ebooks/printables/products
  • How to write an affiliate marketing business plan

avatar for Debbie  Bookstaber

Debbie Bookstaber

President, ElementAssociates.com & Mamanista.com
Debbie Bookstaber is the President of Element Associates, where she leads online marketing, affiliate marketing, search (SEO), blogger outreach, social media and strategic initiatives for her clients. Debbie blogs at Mamanista.com and Bloganthropy.org. She was picked as a “Top 25 Parent Bloggers Who Are Changing the World” by Babble in 2012 and a "Best of the Net" blog by Working Mother in 2013.

Missy Ward

Co-Founder & President, Affiliate Summit, Inc.
Missy Ward has been an affiliate marketer since 1999. She is the Co-Founder of Affiliate Summit, a privately-held, multi-million dollar media company that produces conferences and tradeshows, FeedFront Magazine, GeekCast.fm, Revenews.com and AffStat.com. She is also the Founder of AffiliateMarketersGiveBack.com and runs a number of her own niche affiliate websites. Find out more at MissyWard.com

Saturday March 29, 2014 2:30pm - 3:15pm
Salon II Boardwalk Inn


Why Are You Here? Finding Your Goals and Creating a Mission Statement
Everyone has a purpose but to uncover your purpose, you must understand/recognize what motivates you. A mission statement is a guide that clearly outlines: who, what & why of your purpose. This session will help you define what motivates you (your purpose) to write your mission!

Key takeaways:
  • The importance of having a mission statement.
  • Steps to writing and rewriting a mission statement.
  • Create a mission statement 

avatar for Ellen Gerstein

Ellen Gerstein

VP, Sales Marketing, BlogHer
With over 20 years’ experience in developing winning marketing and social media strategies, Ellen has held leadership positions at BlogHer, Wiley and Hachette Book Group. Ellen is a frequent speaker at industry conferences such as NMX/BlogWorld Expo, BlogHer, Mom 2.0 Summit, and the NYU Stern School of Business. She writes a personal blog called Pixie Dust Girls (www.pixiedustgirls.com) where she talks about parenting, her extreme love of all... Read More →
avatar for Pamela King

Pamela King

Relationship Writer, Still Dating My Spouse
Pamela King is co-founder of Still Dating My Spouse and Making It Last. She is a business owner, radio and tv show host and a marriage blogger. Pamela enjoys inspiring couples to view marriage as the wonderful covenant God intended. Pamela, along with her husband, has a passion for marriage and sha
avatar for Andrea Updyke

Andrea Updyke

Author, Lil-Kid-Things
Andrea Updyke is the Author of Klout for Dummies, Social Ad Product Coordinator at BabyCenter, and owner of the parenting blog, Lilkidthings.com. Andrea holds a B.A. in Political Science and has been blogging for over 10 years thanks to the power of coffee, a supportive husband and 2 adorable sons.

Saturday March 29, 2014 2:30pm - 3:15pm
Promenade West Ballroom Boardwalk Inn


KID CON ATTENDEES ONLY: Shooting Cool Video Everyone Wants to Watch
Do you have a tablet, a phone or a hand-held device that shoots video? There are some simple ways to shoot better video so your friends and family will love watching your work. You'll learn tips on how to shoot good video. You'll also know some cool tools that work on some tablets and phone devices.

Key takeaways:

1. New knowledge in how to shoot video
2. A list of apps that can help with video editing
3. Tips on what is appropriate video for sharing 

Requirements: Bring a digital video camera or device that takes video. 

avatar for Cameron Reeves

Cameron Reeves

Blogger In Training, Blogger in Training
I'm a sixth grader at West Middle School. I love taking pictures, shooting video, playing Minecraft and laughing at YouTube videos. My mom is Jen Lee Reeves and we like playing with technology together. Have you ever tried a GIF-off with the Relay app? It's awesome.

Jen Reeves

Founder, Born Just Right
Jen Lee Reeves is passionate about social media, digital literacy and advocacy. She is the social media trainer and a strategist for the AARP after 17 years in journalism. Reeves is also the founder of a special needs parenting community at Born Just Right where she shares stories and lessons as a parent of a child who was born with a physical difference. She is married with two kids and a dog.

Saturday March 29, 2014 2:30pm - 3:15pm
Kid Con


Afternoon Snack Break Sponsored by Walt Disney World
Saturday March 29, 2014 3:15pm - 3:45pm
St. James Hall & Patio Boardwalk Inn


Blogging: Going from Part-Time Hobby to Full-Time Business
avatar for Theresa Ceniccola

Theresa Ceniccola

Founder, Int. Christian Mompreneur Network
Theresa Ceniccola is The Christian Mompreneur—a mentor to moms who are running a business that supports their values of faith and family. As president and founder of the International Christian Mompreneur Network, she empowers and inspires entrepreneurial moms to build profitable businesses.

Adrianna Domingos-Lupher

Managing Partner & CEO, MSB New Media/NextGen MilSpouse
Adrianna Domingos-Lupher is CEO of MSB New Media, a full service digital media marketing and publishing agency that connects military bloggers and brands through the Military Spouse Blogger Network™. She is also the Creator and Editor-in-Chief of MSB New Media’s online magazine, NextGen MilSpouse.

Saturday March 29, 2014 3:45pm - 4:30pm
Promenade West Ballroom Boardwalk Inn


Legal Checklist When Working with Brands
Bloggers need to know the law, so we can minimize the risk getting sued, and maintain a good working relationship with the brands that sponsor our content. We'll cover best practices for bloggers, from copyright to disclosure and more. Don't miss this one.

Key takeaways:
  • You own copyright in your work, but register your posts if possible to best protect them.
  • FTC disclosure requirements apply regardless of whether you're on your own site or using Twitter, so include disclosures in every social media post involving sponsored content.
  • Lotteries are subject to complex rules and laws, so run contests of skill instead of "giveaways," and check the requirements for each social network. 

avatar for Kerry O'Shea Gorgone

Kerry O'Shea Gorgone

Writer, Speaker, Lawyer, Educator, www.KerryGorgone.com
Kerry O’Shea Gorgone is a speaker, writer, attorney and educator. She develops marketing training programs at MarketingProfs, and hosts the Marketing Smarts podcast , named by Fast Company as one of the top 3 best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. She's also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Spin... Read More →

Saturday March 29, 2014 3:45pm - 4:30pm
Salon II Boardwalk Inn


Closing Keynote: What Brands Want, What Bloggers Want and How Everyone Wins
Sometimes it can seem like brands and bloggers are from different planets, and something gets lost in translation when they communicate (hello? Dear Mommy Blogger emails?). This will be a frank discussion about what marketers want (they do need ROI, and just saying you're a big deal on the internet doesn't mean you will or can deliver) and what bloggers want (respect and pay). We will talk about some of the ways to meet in the middle so marketers and bloggers both gain.

Key takeaways:
  • Understanding from both the blogger/influencer and the brand/marketer perspective
  • Ideas for how to approach the other side when the pitch isn't a good fit or they aren't "getting it."
  • How to evolve the brand-blogger relationship to the next level so it's a win-win for everyone 


Kelby Carr

CEO, Type-A Parent
Kelby Carr is the founder and CEO of Type-A Parent, the world's largest conference for moms and dads who blog and the first social network for parents who blog (established in 2007). She's been coding since 1982, social networking online since 1984, Web publishing since 1992, blogging since 2002 and tweeting since 2007. She is the author of Pinterest For Dummies and Pinterest Marketing For Dummies.

avatar for Valerie Deneen

Valerie Deneen

Founder / Creative Director, Inner Child Fun
Valerie Deneen is the founder & creative director for Inner Child Fun Media, LLC -- a group of online sites made up of a team of editors & writers from across the U.S. dedicated to the power of play. Valerie has worked with many brands including Highlights, Melissa & Doug, Stonyfield, and others.
avatar for Katey Dietz

Katey Dietz

Digital and Social Media Strategist, MSLGROUP
As a Digital and Social Media Strategist at MSLGroup, Katey champions content-centric consumer advocacy programs that pair brand needs with bloggers' unique creative viewpoints. She also assists small non-profits in developing sustainable social outreach strategies to highlight their initiatives.
avatar for Leanne Jakubowski

Leanne Jakubowski

Director, Social Media, Walt Disney World
Leanne leads the Social Media team for Disney Parks (Domestic). The team manages the highly successful Disney Parks Blog - creating numerous posts covering all aspects of Disney Parks and Resorts in a highly engaging, easy-to-read, fun format. She also oversees the "mom" strategy and outreach for Disney Parks which includes mom bloggers, niche and travel blogger relationships. She founded and continues to oversee the Disney Parks Moms Panel... Read More →

Saturday March 29, 2014 4:45pm - 5:45pm
Promenade West Ballroom Boardwalk Inn